Best Commercial Open Source Software and Solutions for the Business Enterprise

OpenX is a hugely popular, free ad server designed by web publishers for web publishers. It provides everything you need to manage your online advertising. Make more money from online advertising today. OpenX is open source software trusted by over 30,000 web publishers around the world.

OpenX gives you:

• Control - Maximise your revenue by showing the right ad campaigns to the right people.
• Transparency - Track the performance of all your online advertising from one intuitive interface.
• Freedom - Free to mix direct, network and house ads to optimise your revenue per page.

Delivery and targeting Make more money by controlling who sees what

• Deliver ads from multiple advertisers and ad networks
• Give priority to higher value ad campaigns
• Target advertising to higher value visitors based on location, user data, keywords and more
• Increase overall click through rates by limiting how often visitors see a campaign
• Integrate with existing customer databases to improve ad targeting

Inventory management Save time managing your ad space

• Manage your total ad space from one intuitive interface
• Manage advertising across multiple websites

Statistics Make better trafficking decisions

• Track and compare the performance of your ad campaigns
• Track the relative performance of different parts of your website(s)
• Export data to excel for analysis

Reporting Improve customer relations

• Generate campaign-specific performance reports for advertisers
• Give advertising clients direct access to ad campaign reporting
• Export statistics to excel for custom reporting

Campaign management Take on professional advertising contracts and deliver

• Serve ads from direct advertisers alongside ads from ad networks
• Distribute the delivery of ad campaigns evenly over their lifespan
• Set ad campaign goals such as start and end dates, as well as performance targets based on clicks, impressions, or conversion

Conversion tracking Track what really matters

• Track clicks through to conversions so you know the true value of your advertising
• Run your own affiliate campaigns